Must A Wannabe Content Creator Pal Cease Exploiting People for Content?

The Prosecution: One Friend's Perspective

At times I'm recorded while I’m eating. I’ll see myself on her Instagram – it’s like a sudden shock.

A close companion of a decade, she, labels herself the “creativity monarch”. It can be amusing for a short while, but it strains our friendship.

She is an extrovert, she feels the need to document everything constantly. During meals out, she says, “The phone eats first,” and snaps pictures with the flash on, which induces embarrassment. It's unpleasant when strangers see her performing for the camera – I experience secondhand embarrassment. Another annoyance is because meals lose their warmth.

She's not quite an influencer yet, but she is aspiring to become one. She makes vlogs about living in our city, her daily routine, and her styling career. The material is quality, I’ll give her that, but I prefer not to be involved. Sometimes she films me while dining, or just accompanying her. Later, I appear on her feed later, and it comes like a jumpscare: I might be no makeup on, an awkward face or photographed while eating. It’s uncomfortable.

Marielle also expects me to record her at inopportune moments. Often I'm in conversation to another person, or we’ll just be hanging out in the street. I feel like our friendship has turned into me being her unpaid videographer. She has the means to employ someone if she wanted professional shots. When I brought up my discomfort about this arrangement, she dismissed it. She’s taken me to several brand events, which was nice, but that doesn’t make up for all the time and effort I invest helping her create material.

I’m grateful that Marielle has helped me with my career in design, but I resist our friendship to become merely a tally of favours. I don’t feel she's insincere or inauthentic, but at times I feel that if recording starts, we will begin acting in a way that makes us look good for her vlog.

She will say, “Alright, smile for the camera!” and film me smiling with someone. It feels forced. It's crucial her to understand that our 10-year friendship still has limits. I love spending time with her, but I also want to experience it without being recorded, altered, or posted for an viewers. I am not a prop for her online persona.

The Defence: The Content Creator's View

I hope Beth to see that the creations we produce together can get us an opportunity.

I am passionate about creating videos. It's more than a hobby; it’s part of who I am. Creating videos and documenting experiences online enables me to express myself and connect with people in new ways.

I wouldn't label myself as a full influencer yet, but it's savvy to generate income from your interests. I look up to people on social platforms who pull off that style of casual, DIY content creation.

Creating content is my version of engaging with life: noticing the nuances, sharing them with an viewership that appreciates the art behind it. I never intend to make my friend uncomfortable. Taking her to industry events was my method of offering access, giving her a opportunity to witness behind-the-scenes moments that could help her professional path too. That isn't leverage, it’s just being realistic.

I would take her to these events even if she didn’t help me, but I desire her to see what the content we create together can achieve: a foot in the door. I understand not all people likes being on camera, but often spontaneity is what makes content genuine. Appearing on video from time to time is part and parcel of being my companion. I'd remove anything she asked, but she has never asked yet.

I don't demand anyone to be my private videographer, but friends help each other in minor capacities. I thought filming a clip now and then would be enjoyable for her. Creativity flourishes in collaboration, and having my friend around makes projects energetic and pleasurable. I don't compel her to take part in anything, and I’d never intentionally embarrass her. But creating content jointly occasionally is part of how I record our time together.

I cherish our friendship deeply and don’t want content creation to drive a wedge between us. I’m willing to find middle ground: like requesting permission before recording, and steering clear of shots that might make her self-conscious.

This is not about control, it's regarding expressing my perspective while still considering hers. Clearly making content is not a replacement for genuine friendship: it's merely part of how I live my life and I want her to be involved in a way that’s agreeable for each of us.

Outside Perspectives: Public Sentiment

Should Marielle stop filming herself and Beth when they are out together?

There’s nothing more excruciating than having a companion film you. I get that it's her job, but I wouldn't ask friends come to my workplace. Maybe she can find influencer friends to create content with. Given the uncertain future of AI, human connections are the only thing we have – don’t waste them!
Liberty, 25

If you’re doing something as a career, you can’t ask your friends for help repeatedly, even if they have helped previously. While she enjoys shooting, that doesn’t mean all those around her is willing material. She needs to honor her friend's personal space.
Another reader, 26

Marielle might love making content and displaying her life online, but it’s not for everybody. It was kind she has helped her friend professionally, but she needs to listen to what her friend desires.
Emma, 27

It sounds like you value each other, so cling to that and ensure it’s the priority in your relationship. Create some real experiences, where genuine feelings are stored, not digital scrapbooks. Even celebrities who seem to reveal their worlds actually have more privacy than it seems.
One opinion, 53

Marielle appears to be not fully engaged nor authentic when they're together – she's on the job. Both seem confused as to what’s reasonable. The solution is not found in trying to change one another, but in each setting defined boundaries around what feels acceptable to them and seeing if there is an acceptable compromise.
Barbara, 71

Your Turn to Be the Judge

In an online poll: is Marielle over-exposing their friendship?

Jennifer Perez
Jennifer Perez

Tech enthusiast and innovation strategist with over a decade of experience in driving digital transformation.