Bannon, Carlson and... Liz Truss? Inside the Former PM's Attempt for Maga

Liz Truss, began the premiere of her YouTube show with a promise to unmask "the evil-doers" working to weaken Britain, the US and Europe. Truss elaborated she would reveal how an "global web of progressives operate to undermine democracy and the electorate's mandate."

"Our focus will be on the Trump revolution and observe how it can be achieved in Britain," she said. "We will interview the key figures of the Maga movement."

Before the program's debut, there was a strong advocate. "This represents the dawn of a type of political shift," said John Solomon. His conservative Just the News platform will host the Truss's new audio shows.

Forging Alliances in the Maga Media Ecosystem

Compatriot supporters, featuring a pro-Reform adviser, have also helped her set up the Liz Truss Show. The production is adequate, if somewhat rudimentary. Truss has amassed a subscriber base of 10k in her initial seven days and her debut achieved tens of thousands of views during that week.

It is a modest start, but in partnering with Solomon, the former PM is being pushed into a well-developed political media sphere generating and disseminating pro-Trump narratives. Key fixations encompass claims of media suppression by the traditional news outlets and a aim to remove a conspiratorial 'deep state' – a force that she attributes her downfall to for the swift end of her disastrous time in office.

"Just the News is not famous past the pro-Trump media sphere, but it does have influence there, largely because of its founder, who provides analysis on pro-Trump shows like the program hosted by Steve Bannon and has even spoken with Trump," noted Alex Hinton, who has analyzed the Make America Great Again phenomenon.

A Controversial Partner

Truss's attempt to transplant Maga media to Britain has aligned her more closely to controversial figures such as Solomon.

He set up the platform after criticism after he was accused of circulating inaccurate reports about Joe Biden's anticorruption effort in the Ukraine, as well as contentious articles about the former US ambassador to Ukraine.

Solomon's reporting were amplified within the pro-Trump outlets, with the journalist serving as a regular guest on the widely-watched cable news broadcast. The former president personally endorsed Solomon's reporting.

Solomon made the allegations regarding Ukraine in a number of opinion pieces for the publication the political newspaper, where he was re-labelled as a columnist following internal criticism over his articles. His claims were pivotal in the then-president's request for the Ukrainian government to investigate Hunter Biden and his father in 2019. Those demands resulted in impeachment proceedings against Trump. Senators later voted to acquit the president.

Weeks after the journalist departed the Hill in autumn 2019, the publication revealed it was carrying out a review of his columns about Ukraine. It determined Solomon had relied on questionable informants and stated he "failed to identify crucial information about main Ukrainian informants, such as the fact that they had been formally accused or were under investigation."

Joining the Network

His media appearances are a example of the right-wing media network the former prime minister is joining. Solomon mentioned his support for Truss's project on a show he co-hosts on the conservative cable network, a rightwing cable channel that is where you find the pro-Trump commentator Steve Bannon and on which commentator Tucker Carlson also features. The ex-PM has already spoken with the political operative on one of her first podcasts.

Through her association with Solomon and Just the News, the former leader has become a minor player in a much wider network of pro-Trump platforms that often amplify each other's content.

Solomon's own programs have often featured personalities such as Mike Benz, a rightwing influencer whose disparagement of USAID was used by the X owner as justification for dismantling the foreign aid agency.

A Global Media Play

Even though the former PM's unnatural presentation and career difficulties have been mocked within the UK, some US observers do not dismiss her attempts to reinvent herself as a local version of the Maga media.

"You have to take folks like that seriously, even if you may not want to interpret them word-for-word," stated a Democratic strategist, who served in the Biden White House.

"It was evident how in 2024 the former president leveraged that alternative press to get his message out. Undoubtedly that sphere transmits and affects discourse overseas. It appears relatively clear to me that the conditions in the Britain are similar to what allowed this alternative media ecosystem to thrive here."

a political theory expert, said the digital right-wing media sphere was already making its presence felt in the United Kingdom.

"Digital media transcends national boundaries," Finlayson remarked. "There is a certain atmosphere within which stuff flows – on occasion appearing in harsh versions and other times more moderately – but which is interlinked."

The academic said the expansion of the online right in the UK in recent times meant the "potential to have a increasing influence is considerable."

Global Goals

"The former PM and Nigel Farage not long ago appeared at the the major conservative conference, where I watched as they deployed pro-Trump themes prior to the {king of Maga|

Jennifer Perez
Jennifer Perez

Tech enthusiast and innovation strategist with over a decade of experience in driving digital transformation.